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Our “Packaging of the Month” is one that, so far, exists only on paper, so to speak. And it will almost certainly remain that way—at least in its current form, since this version is virtually impossible to physically realize. Implementing the Barca Napoletana concept would involve far too much effort. In the following, we’ll first present the packaging idea, which is undoubtedly extremely well-executed but hasn’t been fully thought through or considered holistically. That’s why we’ll take a critical look at the structural problems of the boat-shaped metal can for canned fish.

For Maggi, we further developed the packaging design for the Korean Style Noodles and adapted it to various formats—from pouches to cups. The focus was on creating an eye-catching look that clearly differentiates the varieties and immediately highlights the intense, Korean-inspired flavor.

For this year’s Easter store check, we took a look around select Berlin retail stores—at KaDeWe, Karstadt, and Ullrich. What stood out: The market in 2026 appears significantly more subdued than in previous years. At the same time, there are individual products and brands that stand out positively thanks to precise design, clear visual guidance, and a compelling interpretation of seasonal themes.