News

"Air Fryer" on the packaging: Is this the start of a new product category?

Packaging News
12.10.2026
The air fryer has evolved from a kitchen appliance to a staple of many product lines. French fries and chicken nuggets were just the beginning. Now, specially positioned air fryer products can be found in the fish, snack, baked goods, granola, spice, and oil sections—and even among kitchen essentials like parchment paper—and, with REWE Beste Wahl’s “Air Fryer Potatoes,” now even among unprocessed raw ingredients.
"Air Fryer" on the packaging: Is this the start of a new product category?

Store Check: Croatia – Diversity with a Local Flavor

Packaging News
21.09.2026
This time, our store tour took us to Croatia, one of the most interesting countries in the Balkans—and not just from a tourist’s perspective. The historic home of the “kravata” and the Dalmatian dog is known internationally above all for its breathtaking Adriatic coastline and a rich UNESCO World Heritage site. The exciting blend of Mediterranean and Central European influences, as well as a healthy sense of national pride, are also reflected in the Croatian retail landscape. We visited the local supermarket Konzum as well as the drugstores dm and Müller—which are also well-known in Germany—with the goal of covering the entire spectrum: from food and beverages to supplements, cosmetics, and household cleaning products.
Store Check: Croatia – Diversity with a Local Flavor

Schwartau THE JAM: Red Dot Award-winning packaging design for Gen Z

Projects
18.09.2026
Jam is a classic product with a problem rooted in tradition: The category is seen as reliable but outdated, especially among consumers under 30. Schwartauer Werke, a Hero Group company, wanted to win back precisely this target group. In preliminary consumer tests, one concept had emerged as the winner: “Marmelade Pur.” Simply really good jam in a beautifully simple jar, without any frills, and with the potential for secondary uses. Purist, honest, minimalist.
Schwartau THE JAM: Red Dot Award-winning packaging design for Gen Z

PPWR and the Meat Industry—What's Next for Packers, Producers, and Retailers

Packaging News
12.09.2026
The new EU Packaging Regulation (PPWR) also has a very direct impact on the meat industry. Anyone who packages meat products and places this packaging on the market in the EU must comply with the new requirements. This applies to primary product packaging, such as plastic trays and films, as well as to outer packaging, transport packaging, and e-commerce packaging, regardless of the material or origin.
PPWR and the Meat Industry—What's Next for Packers, Producers, and Retailers

Packaging (Idea) of the Month: Boot-shaped metal can for canned fish

Packaging News
18.06.2026
Our “Packaging of the Month” is one that, so far, exists only on paper, so to speak. And it will almost certainly remain that way—at least in its current form, since this version is virtually impossible to physically realize. Implementing the Barca Napoletana concept would involve far too much effort. In the following, we’ll first present the packaging idea, which is undoubtedly extremely well-executed but hasn’t been fully thought through or considered holistically. That’s why we’ll take a critical look at the structural problems of the boat-shaped metal can for canned fish.
Packaging (Idea) of the Month: Boot-shaped metal can for canned fish

Store Check: Berlin's Spätis / Late-Night Shops—Between Neighborhood Culture, Trendy Products, and Packaging Experiments

Packaging News
18.06.2026
Berlin's Spätis have long since shed their image as purely functional shops on the corner. For many residents of the German capital, they've become as much a part of everyday life as the subway, the post-midnight snack stand, or the beer on the curb. Newcomers to the metropolis often take a while to grasp what makes these places so special: a Späti is a kiosk, a mini-supermarket, a meeting point, a supply station, a social space, and a cultural stage — and not infrequently all of these at once.
Store Check: Berlin's Spätis / Late-Night Shops—Between Neighborhood Culture, Trendy Products, and Packaging Experiments