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This time, our store tour took us to Croatia, one of the most interesting countries in the Balkans—and not just from a tourist’s perspective. The historic home of the “kravata” and the Dalmatian dog is known internationally above all for its breathtaking Adriatic coastline and a rich UNESCO World Heritage site. The exciting blend of Mediterranean and Central European influences, as well as a healthy sense of national pride, are also reflected in the Croatian retail landscape. We visited the local supermarket Konzum as well as the drugstores dm and Müller—which are also well-known in Germany—with the goal of covering the entire spectrum: from food and beverages to supplements, cosmetics, and household cleaning products.

Our “Packaging of the Month” is one that, so far, exists only on paper, so to speak. And it will almost certainly remain that way—at least in its current form, since this version is virtually impossible to physically realize. Implementing the Barca Napoletana concept would involve far too much effort. In the following, we’ll first present the packaging idea, which is undoubtedly extremely well-executed but hasn’t been fully thought through or considered holistically. That’s why we’ll take a critical look at the structural problems of the boat-shaped metal can for canned fish.

For Maggi, we further developed the packaging design for the Korean Style Noodles and adapted it to various formats—from pouches to cups. The focus was on creating an eye-catching look that clearly differentiates the varieties and immediately highlights the intense, Korean-inspired flavor.