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For this year’s Easter store check, we took a look around select Berlin retail stores—at KaDeWe, Karstadt, and Ullrich. What stood out: The market in 2026 appears significantly more subdued than in previous years. At the same time, there are individual products and brands that stand out positively thanks to precise design, clear visual guidance, and a compelling interpretation of seasonal themes.

The international confectionery and snack industry meets every year in Cologne when ProSweets and ISM, two of the most important trade fairs for the global confectionery industry, open their doors. In 2026, both events once again confirmed their role as a central platform for innovation, market observation, and strategic exchange. Thousands of trade visitors from industry, commerce, start-ups, and research took the opportunity to find out about the latest developments in confectionery, snacks, raw materials, processing technologies, and packaging solutions.

Paris Packaging Week 2026, which also included the Pentawards ceremony, once again impressively demonstrated the profound structural change currently taking place in the packaging industry. Anyone walking through the exhibition halls could see a clear common thread: packaging is becoming more sustainable, inclusive, technological, and emotional. Topics that were still considered niche just a few years ago are now key drivers of innovation.