Thomy “Fürs Brot” – a bold step into a new product world

Thomy has been known for decades as a traditional brand for mustard, mayonnaise, and sauces—but not for spreads. This was precisely the challenge that had to be overcome when designing the new range: to open up a completely new segment for the brand without losing its strong brand identity.

The packaging strikes a clever balance between the strict Thomy CI guidelines and a fresh, eye-catching design that differentiates the new product range and makes it stand out on the shelf. The central component is the sub-branding we developed, “Fürs Brot” (For Bread), which provides orientation while emphasizing the range’s independence.

Intense colors, tailored to each type of vegetable, make it easy to tell them apart and whet your appetite. Large areas of color meet realistic food photography—a style break that deliberately highlights the unusual nature of the new product world while building trust.

“Fürs Brot” is not just a new range, but a brand moment: young, modern, and suitable for everyday use. An invitation to rediscover Thomy – on bread.