FMCG

Maggi Korean-Style Noodles: Spiciness That Stands Out

Typologies

Verpackungsdesign

Year

2026

Customer

Maggi

For Maggi, we further developed the packaging design for the Korean Style Noodles and adapted it to various formats—from pouches to cups. The focus was on creating an eye-catching look that clearly differentiates the varieties and immediately highlights the intense, Korean-inspired flavor.

Vibrant colors, dynamic food imagery, and striking typography ensure maximum visibility on the shelf. At the same time, the clear design hierarchy provides guidance: variety, brand, product line, and heat level are communicated in a way that’s easy to grasp at a glance. The concept is complemented by the “Dose your Heat” icon, which presents the individual approach to heat in a way that’s both understandable and engaging.

The result is packaging that combines energy, flavor, and convenience—and showcases the new Maggi Korean Style Noodles range with a strong, recognizable look.

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