We did it again!
Packaging Design Award
It seems as if we have done a lot right with our packaging design of the “Maggi Würzquickies”:
This is the second time the design has won an award, this time with the German Design Award.
The German Design Award is one of the most established design competitions worldwide and honours outstanding, innovative and creative designs both nationally and internationally.
More information on the award-winning Maggi design can be found below:
With the new, very innovative product line “Würzquickies” Maggi is going completely new ways and appeals to younger target groups with these spice mixtures.
Each of the 4 varieties is represented by an individual character: e.g. “Ernie Egg” for egg dishes or “Paula Potato” for baked potatoes or comparable potato dishes.
Und noch ein kurzes Wort zum Textkonzept: Diese wurde für jede Sorte individuell und passend zu den jeweiligen Charakteren erstellt. Mehr Lust bei der Lektüre von Packungsinformationen geht nicht!
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