Red Dot Award 2021 – We have won THREE awards!

For this year’s Easter store check, we took a look around select Berlin retail stores—at KaDeWe, Karstadt, and Ullrich. What stood out: The market in 2026 appears significantly more subdued than in previous years. At the same time, there are individual products and brands that stand out positively thanks to precise design, clear visual guidance, and a compelling interpretation of seasonal themes.

Big is beautiful—and at Being Haircare, that doesn’t just apply to lush, voluminous hair, but also to exceptionally large tubes and extra-vibrant colors. The fact that this isn’t just about appearances, but rather a well-thought-out concept that’s just as carefully crafted in XXL format, is what makes the packaging so special in our eyes.