Packaging of the Month September 2025: NEUE Water in a slim bottle for life on the go

Why isn’t water available in bottles that fit neatly into compact handbags or shoulder bags? How is it possible that, despite billions of people travelling every year, there are no bottles of water that can be easily stored in the compartment on the back seat of a train or aeroplane? Or how about a water bottle that can be stored in the back pocket of your jeans, ready to hand at any time?

Questions like these preoccupied Michael Lowers so much that he decided to launch his own brand of high-quality mineral water and offer it in special, unusual bottles that can be easily and conveniently carried in small bags. Our Packaging of the Month for September 2025 is a practical and stylish companion for on the go, a packaging solution that pulls out all the stops for success.

Slim and handy bottle design

NEUE Water bottles score points with several unique selling points; the most obvious and spectacular of which is undoubtedly the emphatically slim, flat design, which allows the packaging to fit into (almost) any handbag, shoulder bag or back pocket. Despite the clear focus on functionality, the design also has visual appeal. The bottle has a minimalist, modern and elegant look.

Sustainable thanks to 100% recycled material

As if the practical benefit of being able to fit effortlessly into a wide variety of small bags were not outstanding enough, the NEUE Water bottle stands out from most of its competitors in the mineral water market segment with a second genuine “technical” highlight: it is made from 100 per cent recycled plastic. This makes the packaging a sustainable, environmentally friendly solution.

Limited editions: NEUE Water x artists

But even with its sleek design and manufacture exclusively from recycled material, the brand was not yet satisfied; the mineral water bottle also had to have a particularly stylish print or label. To this end, NEUE Water collaborated with various artists to design limited editions with unique label designs.

Artesian mineral water from Denmark

With all these visual advantages, it should not go unmentioned that the actual product, i.e. the water itself, is also thoroughly impressive. It is artesian mineral water that comes from a Danish reservoir in the middle of an untouched forest and is bottled in the fascinating bottles in the immediate vicinity of the source.

A natural layer of impermeable rock and clay protects the reservoir and ensures crystal-clear water with a refreshing taste. This water flows directly from the aquifer into the bottle without any human contact. This makes it perfectly pure and free of contaminants.

NEUE Water: practical, stylish and sustainable

The NEUE Water packaging has been deliberately designed to fit into all kinds of small storage spaces, from handbags and shoulder bags to back pockets and the compartments on the back seats of trains, in order to appeal to travellers and anyone who likes to be on the move. However, the slim design of the bottles is not only practical, but also visually appealing.

Combined with the modern labels, which the company designed in collaboration with various artists, and the use of 100 per cent recycled plastic, the result is a packaging solution that is practical, aesthetically pleasing and impressive in every way. NEUE Water therefore richly deserves our Packaging of the Month award for September 2025.