Packaging of the Month May 2025: Flexwater Sports Fuel Electrolytes – fitness drink and dumbbell in one

Creativity always wins – or at least most of the time. This also applies to the world of packaging. That’s why we couldn’t resist choosing the bottle for Bibita’s Flexwater Sports Fuel Electrolytes as our Packaging of the Month for May 2025. A fitness drink in a dumbbell-shaped package that can actually be used as a dumbbell – a great idea in our opinion, which we will explain in detail below.

Brief introduction to the product itself

Flexwater Sports Fuel Electrolytes is a sugar-free fitness water with added electrolytes and vitamins. There are currently three different varieties with different focuses:

– Lemon / Magnesium (involved in more than 300 metabolic processes, including muscle and nerve function)
– Forest Berries / B vitamins (important for energy metabolism and nervous system function)
– Cherry / Calcium (essential for bones, teeth, muscle contraction, and blood clotting)

Each bottle contains 710 milliliters of the fruity sports drink.

Iconic dumbbell shape with real benefits

Electrolyte and vitamin-enriched drinks are now a dime a dozen, but with its iconic dumbbell-shaped bottle, Flexwater Sports Fuel Electrolytes really stands out on the shelf and appeals to consumers at first glance. As if the visual impact weren’t enough, the packaging can also be used as a lightweight dumbbell weighing just over half a kilo. Once the consumer has finished the electrolyte water, they can simply refill the bottle with water or another beverage and continue to use it as a fitness device.

An interesting side effect is that the special functionality of the packaging shape may even contribute to sustainability – namely, when consumers use the bottles for longer before throwing them away and recycling them.

All-round successful packaging design

The packaging design is impressive beyond its special shape. This starts with the material: made of lightweight PET, the Flexwater Sports Fuel Electrolytes bottle is easy to handle even when full. This advantage is further enhanced by the continuous plastic sleeve. It provides additional protection for the product and has a modern, stylish design. It is colored yellow, blue, or red to match the respective variant. This not only makes the bottles immediately eye-catching, but also ensures that they can be easily sorted. Overall, the strong branding is impressive and has a high recognition value.

Conclusion: Endless power

The Flexwater Sports Fuel Electrolytes bottle combines eye-catching design with high functionality. Its distinctive dumbbell shape makes it a real eye-catcher on the shelf – and it can actually be used as a dumbbell. This makes the packaging and the entire product – which contains fitness water with electrolytes and vitamins – a must-have for fitness-conscious consumers. While the lightweight PET material ensures easy handling, the full-body plastic sleeve provides additional product protection and a striking look. With all these features, the packaging promotes the brand’s positioning in the sports and performance segment.

Source: bibitagroup.com