Packaging of the Month Februar 2026: Being Haircare in an iconic tube

Big is beautiful—this applies not only to lush, voluminous manes, but also to Being Haircare’s exceptionally large tubes and extra-strong colors. The fact that this is not just a beautiful appearance, but also a well-thought-out concept in XXL format, makes the packaging something very special in our eyes.

Being Haircare with a clear message

The Being Haircare brand focuses on providing exactly the right care for every hair type: from straight and flat strands to frizzy, moisture-thirsty curls. According to founder Jaimee Lupton, people often don’t know what their hair really needs because the product world is too complicated or too superficial. This is exactly where Being Haircare comes in. The individual care products should be as simple and accessible as possible, supporting the naturalness of your own hair instead of trying to change and adapt it.

To this end, each individual product is precisely tailored to different hair types in terms of its ingredients and specific texture. In addition to shampoos, there are conditioners, leave-ins, and hair masks. The clean brand philosophy is reflected in the very gentle formulation and culminates in the purist packaging. Here, the consumer is given clear guidance instead of grandiose promises and lavish images.

The packaging design dispenses with illustrations entirely in favor of a strong typographic presence. All important information catches the eye at first glance at the point of sale. The brand name makes a direct statement in its vertical form. In addition, the most important signposts on the way to an individual care routine are immediately recognizable in a clearly distinguished, modern sans-serif font: which care step, which effect, which main ingredients? Even the target hair type can be easily identified according to the precise Andre Walker system. It sounds practical, but this functional simplicity is also presented in a visually and haptically exciting way.

Minimalism can be so colorful

The packaging of Being Haircare achieves something great: it is understated and yet attracts attention in a completely unobtrusive way. This results in a certain elegance in appearance that stands out refreshingly on the sales shelf. The fact that the tubes immediately catch the eye is due not only to their sheer grandeur but above all to their bold colors. Each line for the respective hair types is wrapped in a distinct shade.

Bold is the motto: intense burgundy, for example, perfectly suits the anti-frizz range, while other product series for different hair needs are presented in deep green, bright yellow, or sky blue. This color coding allows customers to differentiate between the variants in a matter of seconds: one color equals one hair need. Last but not least, the colorful appearance is also simply fun to look at – and ensures high shelf impact.

Simply inviting haircare for everyone

To maintain an elegant restraint, a consistently matte surface dampens the energetic effect of the bright colors. At the same time, this texture provides a slightly rough, rubberized feel that is easy to grip even with wet hands in the shower. In addition, the special tube shape with an uncomplicated flip-top cap ensures easy handling, which also appeals to people with motor impairments.

The conical tube stands out not only because of its sheer size. Its oval base gives it stability on slippery bathroom surfaces and sets it apart from conventional round cylindrical haircare packaging. Its appearance on the shelf has an almost sculptural appeal – and promises good value for money. This underlines its positioning as an accessible haircare product from the drugstore.

Conclusion: Perfectly thought out down to the tips

Being Haircare seems to have thought of everything: every hair type can find its perfect care product without a lengthy search. The entire packaging is barrier-free and inclusive, with easy-to-read font and large-format, easy-to-use tubes. This alone makes the haircare brand’s packaging a little bit more colorful, not to mention the fun, colorful designs. All of this qualifies Being Haircare as our clear Packaging of the Month for February 2026.