From stagnation to innovation

We bring a breath of fresh air to your product portfolio and develop innovative solutions that make your brand visible again and set it apart from the competition. Our experts think outside the box and create customized innovations that make your products unique and marketable. We analyze current trends and adapt your product design and packaging to the changing needs of your target audience so that your brand always remains relevant.

From stagnation to innovation
Consumer Insight

1 What we take into account when developing product innovations

— Inspirations research “product + packaging”
— Creative Thinking Collaboration (e.g. 5-senses workshops, lead-user workshops)
— New product idea study
— Idea visualization

2 What we take into account when innovating our products

— Consumer insights + target group analysis
— Product concept definition (Diamond)
— Material research
— Structural design development
— Packaging development
— Technology evaluation
— Prototyping
— Cost estimation

3 What we take into account when developing product innovations

— Brand and product positioning
— Brand strategy
— Graphic design development

This is how you get
your product innovation

01

Strategy

Everything starts with the consumer: we analyze user insights and identify the problem that your packaging is designed to solve. Whether it’s about launching a product in a new market segment or making it more functional, we define the strategy that will drive your innovation forward.

02

Creation

We develop creative and customized packaging solutions based on your strategy. We visualize concepts that use existing technologies in new ways and redefine products. Every idea is turned on its head to ensure that it not only looks good but also appeals to consumers.

03

Validation

Before we start implementing, we test the ideas on the market. We use consumer surveys and market research to validate how well the concepts are received. Only then do we move on to the next phase and optimize based on the insights gained.

04

Realization

The final packaging becomes real. We create samples, develop a design concept and a technical concept, and support you all the way to the market launch. Every phase is closely coordinated with you to ensure that the end result is perfect.

Your benefits of working with us

Access to expert knowledge

You benefit from an interdisciplinary team of designers, engineers, strategists and market researchers. Our specialists offer in-depth expertise in brand and packaging design, product development and innovation.


Customized solutions

You receive customized solutions tailored to your specific needs and goals. These stand out from standard approaches and offer real added value.


Fast response to market changes

We know how important it is to respond quickly to new trends, legal requirements or changing customer needs. Our agile approach allows us to adapt quickly to any challenge and develop customized solutions that future-proof your brand.


Creativity and innovation

By working closely with creative professionals, you will get innovative and out-of-the-box solutions that make your brand unique and competitive.


Your benefits of working with us

Your benefits of working with us

Creativity and innovation

This is how you get off to a flying start with us

01

Fill out the form below or book an appointment directly in our calendar.


02

We will call you and discuss with you exactly what you need for your brand.


03

Together, we will go through in detail how we can work together to achieve your goals.


This is how you get off to a flying start with us

This is how you get off to a flying start with us

03

About our product specialists

Our product specialists are the driving force behind every successful innovation. With their in-depth expertise, unerring sense of trends and passion for perfection, they ensure that your products are convincing in every respect. They know the markets, understand consumers and know exactly how to turn an idea into a marketable product.

Whether it’s a matter of selecting materials, functionality or design, our product specialists think of every detail. They ensure that your product stands out on the market and perfectly suits consumers.

About our product specialists

Ready for innovative products?

Then please fill out the form here. We will call you within 24 hours to discuss your brand with you.

Sonja Bähr
Director Business Development









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