Packaging of the Month February 2026: Being Haircare in an (i)conic tube

Big is beautiful—and at Being Haircare, that doesn’t just apply to lush, voluminous hair, but also to exceptionally large tubes and extra-vibrant colors. The fact that this isn’t just about appearances, but rather a well-thought-out concept that’s just as carefully crafted in XXL format, is what makes the packaging so special in our eyes.

Being Haircare with a clear message

The Being Haircare brand focuses on providing exactly the right care for every hair type: from straight, flat strands to frizzy, moisture-starved curls. According to founder Jaimee Lupton, people often don’t know what their hair really needs because the product landscape is too complicated or too superficial. This is exactly where Being Haircare comes in. The individual care products are designed to be as simple and accessible as possible, supporting the natural state of one’s hair rather than trying to change or alter it.

To achieve this, every single product is precisely tailored to different hair types in terms of its ingredients and specific texture. In addition to shampoos, the range includes conditioners, leave-ins, and hair masks. The brand’s clean philosophy is reflected in its very gentle formulations and culminates in minimalist packaging. Here, consumers receive clear guidance rather than grandiose promises and lavish imagery.

The packaging design completely forgoes illustrations in favor of a strong typographic presence. All key information catches the eye at the point of sale at first glance. The brand name immediately makes a statement with its vertical form. Next to it, the most important guides on the path to a personalized care routine are instantly recognizable in a clearly distinct, modern sans-serif font: which care step, what effect, what key ingredients? Even the target hair type can be easily identified according to the precise Andre Walker system. Sounds practical, but this functional simplicity is also presented in a visually and tactilely exciting way.

Minimalism can be this colorful

The packaging for Being Haircare achieves something remarkable: it remains understated yet effortlessly draws the eye. This results in a certain elegance in its appearance that stands out refreshingly on the store shelf. The fact that the tubes immediately catch the eye is due not only to their sheer stately presence but above all to their bold colors. Each line for the respective hair types is wrapped in a distinct shade.

“Bold” is the motto: intense burgundy, for example, suits the anti-frizz line perfectly, while other product lines for different hair needs are presented in deep green, radiant yellow, or sky blue. This color coding allows customers to distinguish between the variants in a matter of seconds: a color equals a hair need. Last but not least, the colorful presentation is simply fun to look at—and ensures high shelf impact.

Simply inviting hair care for everyone

To maintain an elegant restraint, a consistently matte surface tones down the energetic effect of the bright colors. This texture also provides a slightly rough, rubber-like feel that’s easy to grip even with wet hands in the shower. Additionally, the unique tube shape with a simple flip-top cap ensures easy handling, making it accessible even to people with limited motor skills.

The conical tube stands out not just because of its sheer size. Its oval base gives it stability on slippery bathroom surfaces and sets it apart from conventional round, cylindrical hair care packaging. Its appearance on the shelf exudes an almost sculptural aura—and promises good value for money. This underscores its positioning as universally accessible hair care from the drugstore.

Conclusion: Perfectly thought out down to the tips

Being Haircare seems to have truly thought of everything: every hair type can find its perfect care product right away without a tedious search. The entire packaging is designed to be barrier-free and inclusive, featuring easy-to-read text and large-format, very easy-to-use tubes. This alone makes the hair care brand’s packaging a little more colorful, not to mention the fun, vibrant designs. All of this qualifies Being Haircare as our clear Packaging of the Month for February 2026.